UX & wireframe
Sitemap, user flows, and wireframes grounded in conversion research and analytics insight.
Web Development·New York, NY
NYC Web Design & Development · Sites Built to Load Fast and Convert
Next.js, Webflow, and Shopify builds for Manhattan-headquartered brands. Engineered for speed, SEO, accessibility, and conversion from the first line of code.
Senior team based in Upper East Side · Serving New York & the surrounding metro
New York Website Development
Built for the New York market — not a template.
The bar for a NYC brand's website is higher than anywhere else. Your visitors are comparing you against the best sites in fashion, fintech, hospitality, and DTC — and they form judgments in under three seconds. A slow, clunky, or generic site doesn't just hurt conversion; it actively costs you deals, because sophisticated New York buyers read site quality as a proxy for how serious you are.
We build websites out of our Upper East Side studio for brands across the city. Our default stack is Next.js on Vercel for custom marketing sites, Webflow for fast iteration, and Shopify for DTC commerce, but we'll recommend whatever fits your team. Every build includes Core Web Vitals optimization, schema markup, accessibility to WCAG 2.1 AA, responsive design tested across every major device, and analytics that actually work. Most NYC engagements ship in 6-10 weeks depending on scope, and we offer post-launch retainers for ongoing optimization and CRO.
The problem
Slow sites kill businesses
Every extra second of load time costs you up to 20% of conversions. We build sites that pass Core Web Vitals, look beautiful on every screen, and turn visitors into customers.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Design & build
Pixel-perfect design followed by clean, performant code on a stack that fits your team.
Launch & optimize
QA, SEO setup, analytics, and post-launch optimization based on real user behavior.
New York Results
Numbers from real New York engagements.
Aggregated across the clients we currently run this program for in the New York metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- < 1.1s
- NYC site avg. LCP
- 100
- Lighthouse SEO score
- +78%
- Avg. NYC conversion lift
“Merlino rebuilt our site in eight weeks. Page load went from 4.2s to 0.9s, and our organic conversion rate tripled. Worth every penny.”
Alexander Hoch
CEO, Hoch Financial Advisors
New York client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- <1.2s
- Avg. LCP
- 100
- Lighthouse SEO score
- +62%
- Avg. conversion lift
- UX wireframes and user flows
- Custom design in Figma
- Responsive front-end build
- CMS setup (Sanity, Webflow, Shopify, WordPress)
- Technical SEO and schema
- Core Web Vitals optimization
- Analytics and conversion tracking
- Training and documentation
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 1–21
Discovery & UX
Research, sitemap, wireframes.
- Week 3–42
Design
Visual design and prototype.
- Week 5–83
Build
Development, CMS, and integrations.
- Week 94
Launch
QA, deploy, and post-launch support.
Visit Us
Find our New York office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — New York
New York, NY office
- Phone(212) 372-7752
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
For most marketing sites, Next.js deployed on Vercel — the speed, SEO, and developer ergonomics are unmatched. Webflow for brands that need a visual CMS. Shopify (or Shopify Hydrogen for headless) for DTC. WordPress only when there's a specific plugin requirement. We pick the stack that fits your team, not ours.
Not in this city?
We run website development from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your New York brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to New York.