The New York team behind the work.
Our Upper East Side studio has been serving New York brands since 2013. Meet the people running your program.
How we built the New York team
Merlino Marketing was founded in New York City in 2013, working out of a two-person studio on the Upper East Side. Our first clients were Manhattan restaurants struggling to rank in Google's local pack — and the early wins there built the foundation for everything we do today.
A decade later, our NYC team runs integrated programs for brands across hospitality, fintech, fashion, real estate, healthcare, and DTC. We've shipped work out of Midtown co-working spaces, a walk-up in the West Village, and now a permanent studio on Lexington Avenue between 69th and 70th.
Every New York engagement is led by senior strategists who've lived and worked in the city for years. We know which local directories move the needle, which publications will actually cover a story, which neighborhoods overlap and compete, and how to build brands that earn attention in the most oversaturated market in the country.
- 2013
- NYC office founded
- 75+
- NYC clients served
- $50M+
- NYC ad spend managed
- 98%
- Client retention
Why New York brands work with us
Embedded in the city
Our Upper East Side studio is walking distance from clients across Manhattan. We meet in person, attend events, and know the local market because we live in it.
Senior-only execution
Every NYC program is run by senior strategists with 5+ years in-market. No account hand-offs, no off-shore farming, no junior mistakes on your budget.
Radical transparency
Live dashboards, monthly reviews, and transparent reporting. You always know what's working in NYC and what we're doing about it.
Work with our New York team
Book a free 30-minute strategy call with a senior New York strategist. We'll review your goals and map out a clear next step.