Brand narrative & voice
We define the story you tell, the tone you use, and the audiences you serve — so every post feels unmistakably you.
Social Media·New York, NY
NYC Social Media Management · For Brands That Need to Earn Attention
Instagram, TikTok, LinkedIn, and YouTube content engineered for New York's most discerning feeds. Strategy, production, and community — handled by a team based on the Upper East Side.
Senior team based in Upper East Side · Serving New York & the surrounding metro
New York Social Media Management
Built for the New York market — not a template.
New Yorkers see more social content in a day than most Americans see in a week. That makes NYC the hardest social market in the country — and also the most rewarding one when you get it right. Break through in a Manhattan feed and the brand-building compounds: UGC, press mentions, word of mouth, and the kind of organic growth that doesn't happen in smaller cities.
We run social for New York brands across hospitality, fashion, fintech, healthcare, and DTC. Our Manhattan content team films on location across the boroughs — restaurant openings in the West Village, fashion editorial in SoHo, fintech founder content in FiDi, real estate tours in Tribeca. Every channel strategy starts with the question: 'What would make a New Yorker stop scrolling?' — and then builds content systematically around that answer. We handle strategy, shoot days, editing, publishing, community management, and influencer partnerships, reporting to a single senior social strategist who owns the whole program.
The problem
Posting is not a strategy
Most brands publish into the void — random posts, no narrative, no measurement. We build social systems that compound: distinctive voice, consistent cadence, content that earns shares.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Content engine
Monthly calendars, on-brand visuals, short-form video, and copy that hooks in the first second.
Community & growth
Daily community management, partnerships, and platform-native growth tactics to build a following that converts.
New York Results
Numbers from real New York engagements.
Aggregated across the clients we currently run this program for in the New York metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- +487%
- Avg. NYC follower growth
- 9.1%
- Avg. engagement rate
- < 2 hr
- NYC DM response SLA
“Our Instagram went from flat to 40K followers in seven months. More importantly, those followers actually come into the restaurant. Merlino gets the city.”
Marco Aiello
Owner, Aiello's West Village
New York client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- +412%
- Avg. follower growth
- 8.4%
- Avg. engagement rate
- 24 hr
- Response SLA
- Channel strategy and voice guidelines
- Monthly content calendar (12–30 posts)
- Original photography and short-form video
- Caption writing and hashtag research
- Community management and DM responses
- Influencer outreach and partnerships
- Monthly growth and engagement reports
- Trend monitoring and rapid response
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Brand discovery
Audit, voice workshop, and competitive landscape.
- Week 22
Strategy & calendar
30-day content plan and creative direction.
- Ongoing3
Create & engage
Daily publishing, community management, and reporting.
Visit Us
Find our New York office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — New York
New York, NY office
- Phone(212) 372-7752
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
Yes. Our Manhattan creative team shoots on location across the five boroughs every week — restaurants, retail, offices, events, street. All production, editing, and music licensing is handled in-house.
Not in this city?
We run social media management from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your New York brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to New York.