Audit & funnel mapping
We review your account history, audiences, and landing pages to find the leverage points worth pulling first.
Performance Marketing·New York, NY
NYC Paid Media Agency · Profitable Ads at Manhattan-Grade CPMs
Senior-led Google, Meta, LinkedIn, and TikTok campaigns for New York brands. Built for the most expensive media market in the country — and the most demanding audiences.
Senior team based in Upper East Side · Serving New York & the surrounding metro
New York Paid Advertising
Built for the New York market — not a template.
New York has the highest ad CPMs in North America — often 2-3× what you'd pay to reach the same buyer in Dallas or Phoenix. That means every optimization compounds: a 10% CPC drop in NYC is worth more than the same drop anywhere else. But it also means bad account management is brutally expensive. Most NYC ad accounts we audit are wasting 30-60% of spend on broken tracking, weak creative, or untested audiences.
Our Manhattan team has managed over $50M in ad spend across Google, Meta, LinkedIn, and TikTok, with a specific focus on the verticals that dominate the NYC economy: fashion, fintech, hospitality, real estate, healthcare, and DTC. We build conversion-first funnels that respect how sophisticated New York buyers actually shop — no hype, no desperation CTAs, just tight targeting and creative that matches the local voice. Every account we manage gets weekly optimization, rotating creative testing, and monthly strategy reviews with a senior media buyer (not an account manager).
The problem
The hidden cost of bad ad management
Most accounts waste 30–60% of spend on poorly targeted clicks, weak creative, and untested funnels. We rebuild campaigns from the ground up with conversion-first thinking.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Creative-led testing
Static, video, UGC, and motion creative — produced in-house and tested systematically against winning frameworks.
Profit-driven scaling
Once unit economics work, we scale aggressively while protecting ROAS and keeping CAC in check.
New York Results
Numbers from real New York engagements.
Aggregated across the clients we currently run this program for in the New York metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- 5.8×
- Avg. NYC blended ROAS
- −42%
- Avg. CPA reduction
- $50M+
- NYC spend managed
“Merlino took over our Meta account and cut CAC by 38% in the first six weeks. They understand the NYC customer better than any agency we've hired.”
Priya Chandran
VP Marketing, Lex Avenue Activewear
New York client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 5.2×
- Avg. blended ROAS
- −38%
- Cost per acquisition
- $50M+
- Ad spend managed
- Account audit and competitive teardown
- Pixel, conversion tracking, and CAPI setup
- Audience research and segmentation
- Ad creative production (static + video)
- Landing page optimization
- Weekly testing and bid optimization
- Multi-platform attribution dashboards
- Monthly strategy and review calls
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Audit & setup
Account audit, tracking, and creative brief.
- Week 22
Launch
Initial campaigns live with tested audiences and creative.
- Ongoing3
Optimize & scale
Weekly testing, creative refresh, and budget scaling.
Visit Us
Find our New York office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — New York
New York, NY office
- Phone(212) 372-7752
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
We typically work with NYC brands spending at least $10K/month on paid media — the combination of NYC CPMs and the team's senior hourly rate means smaller accounts rarely hit the ROAS math. For smaller budgets, we recommend starting with SEO or organic social.
Not in this city?
We run paid advertising from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your New York brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to New York.