Will you write the copy and design the emails?

Yes — every word and every pixel, produced in-house. We can also integrate with your existing copywriter or designer if you have one. Most NYC clients hand the whole program over to us, including strategy and weekly campaigns.

How do you handle NYC brand voice in email?

Voice is locked in a brand workshop at the start of every engagement. We capture tone, vocabulary, rhythm, and the specific things you'd never say. Every email goes through a voice check before sending.

Do you handle SMS for NYC brands?

Yes. SMS pairs naturally with email, and for NYC DTC brands it's often the fastest-growing revenue channel. We build cross-channel flows in Klaviyo or Attentive and respect all TCPA consent rules.

Which platforms do you support?

Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Customer.io, and Iterable. We'll recommend the right one if you don't have an ESP yet.

Will you write the copy?

Yes — every word, on-brand and tested. You can also bring your own copywriter and we'll integrate.

Lifecycle Marketing·New York, NY

NYC Email Marketing · The Channel Manhattan Brands Underuse Most

Automated email and SMS journeys that nurture NYC leads, recover abandoned carts, and turn one-time buyers into loyal regulars — built in Klaviyo, HubSpot, and Mailchimp.

Book a Free Call (212) 372-7752

Senior team based in Upper East Side · Serving New York & the surrounding metro

New York Email Marketing

Built for the New York market — not a template.

Most NYC brands we talk to have huge email lists and almost nothing happening in them. They built the list through 10 years of customers, events, retail foot traffic, and paid acquisition — then promptly forgot about it. Meanwhile, their competitors are running 8-figure Klaviyo programs and stealing repeat revenue that should have gone to them.

Our NYC email team builds lifecycle programs for hospitality groups, DTC brands, fashion labels, and healthcare practices across the city. Every engagement starts with a list health audit, a revenue-per-recipient baseline, and a plan to hit 30%+ of total revenue from email within six months. Then we build: welcome flows, browse abandonment, post-purchase, win-back, replenishment, and VIP tiers — plus weekly campaigns that feel on-brand and don't get marked as spam. All flows, copy, and design are produced in-house, tested continuously, and reported transparently in Klaviyo (or your ESP of choice).

The problem

Most lists are wasted

Brands collect emails then forget them. We build flows that work 24/7 — welcome series, browse abandonment, post-purchase, win-back — turning your list into your highest-ROI channel.

Our approach

A proven, three-part method

No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.

Audit & strategy

We review your existing flows, list health, and revenue to identify the highest-leverage opportunities first.

Design & build

On-brand templates and segmented automation flows tailored to your customer journey.

Test & optimize

Subject lines, send times, and creative tested continuously to grow open rates and revenue per send.

New York Results

Numbers from real New York engagements.

Aggregated across the clients we currently run this program for in the New York metro. Your results will vary based on niche, starting point, and scope — these represent our averages.

34%: Avg. revenue from email
52%: Avg. NYC open rate
9.2%: Avg. click-through rate

“Email went from 4% of revenue to 31% in five months. Merlino rebuilt our Klaviyo from scratch and the flows basically print money now.”

Carla Nguyen

CMO, Brooklyn Botanica Skincare

New York client

What you get

Everything you need, nothing you don't.

Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.

32%: Avg. revenue from email
48%: Avg. open rate
8.4%: Avg. click rate

List health and deliverability audit
Segmentation strategy
Welcome, abandoned cart, post-purchase, and win-back flows
On-brand email templates (Figma + ESP)
Weekly campaign calendar
A/B testing and optimization
Pop-ups and lead capture
Monthly reporting and revenue attribution

The process

From kickoff to results

A clear, predictable path forward — so you always know what's happening, and why.

Week 1
1
Audit
Account, list, and competitive review.
Week 2–3
2
Build
Templates and core automation flows.
Ongoing
3
Send & test
Weekly campaigns and continuous optimization.

Visit Us

Find our New York office

Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.

Merlino Marketing — New York

New York, NY office

Address
954 Lexington Ave #1040New York, NY 10021View on Google Maps
Phone
(212) 372-7752
Email
nyc@merlinomarketing.com
Hours
Mon – Fri · 9:00 AM – 6:00 PM

Get Directions

FAQ

Questions, answered

Klaviyo for almost all DTC and e-commerce brands — the segmentation, flow logic, and Shopify integration are unmatched. HubSpot for B2B. Mailchimp or ActiveCampaign for smaller brands. Iterable or Customer.io for enterprise.

Not in this city?

We run email marketing from every Merlino office.

Browse the same program in a different metro — same senior team, tailored to local market conditions.

FL · Downtown Tampa

Email Marketing in Tampa

Let's grow your New York brand.

Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to New York.