UX & wireframe
Sitemap, user flows, and wireframes grounded in conversion research and analytics insight.
Web Development·Tampa, FL
Tampa Web Design & Development · Fast Sites That Convert Tampa Bay Buyers
Next.js, Webflow, and Shopify builds for Tampa Bay brands. Engineered for Core Web Vitals, accessibility, SEO, and conversion from the first line of code.
Senior team based in Downtown Tampa · Serving Tampa & the surrounding metro
Tampa Website Development
Built for the Tampa market — not a template.
Most Tampa Bay websites we audit have the same problems: slow page loads (4+ seconds), broken mobile experiences, no conversion tracking, and a design that looks like it was templated in 2018. In a market where buyers are comparing you to national brands before they've even heard of you, that's a massive problem — first impressions still matter, and a slow site is a bad first impression.
Our Tampa web team builds sites on modern stacks for Tampa Bay brands: Next.js deployed on Vercel for custom marketing sites and apps, Webflow for brands that want a visual CMS, and Shopify (or Hydrogen for headless) for DTC commerce. Every build includes Core Web Vitals optimization, schema markup, WCAG 2.1 AA accessibility, responsive design tested across every major breakpoint, analytics setup, and post-launch support. Most Tampa engagements ship in 6-10 weeks fixed-fee, and we offer retainers for ongoing CRO and content updates.
The problem
Slow sites kill businesses
Every extra second of load time costs you up to 20% of conversions. We build sites that pass Core Web Vitals, look beautiful on every screen, and turn visitors into customers.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Design & build
Pixel-perfect design followed by clean, performant code on a stack that fits your team.
Launch & optimize
QA, SEO setup, analytics, and post-launch optimization based on real user behavior.
Tampa Results
Numbers from real Tampa engagements.
Aggregated across the clients we currently run this program for in the Tampa metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- < 1.2s
- Tampa avg. LCP
- 100
- Lighthouse SEO score
- +64%
- Avg. conversion lift
“Our old site was embarrassing. Merlino rebuilt it in seven weeks, LCP went from 5.1s to 0.8s, and our lead form conversion rate doubled in the first month.”
Evelyn Garza
Managing Partner, Garza Legal Group Tampa
Tampa client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- <1.2s
- Avg. LCP
- 100
- Lighthouse SEO score
- +62%
- Avg. conversion lift
- UX wireframes and user flows
- Custom design in Figma
- Responsive front-end build
- CMS setup (Sanity, Webflow, Shopify, WordPress)
- Technical SEO and schema
- Core Web Vitals optimization
- Analytics and conversion tracking
- Training and documentation
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 1–21
Discovery & UX
Research, sitemap, wireframes.
- Week 3–42
Design
Visual design and prototype.
- Week 5–83
Build
Development, CMS, and integrations.
- Week 94
Launch
QA, deploy, and post-launch support.
Visit Us
Find our Tampa office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — Tampa
Tampa, FL office
- Phone(813) 328-5505
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
Next.js on Vercel for most marketing sites — the speed and SEO advantages are significant. Webflow for brands that need a visual CMS and don't have a developer on staff. Shopify for DTC. WordPress only when a specific plugin is required. We pick what fits your team.
Not in this city?
We run website development from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your Tampa brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to Tampa.