Audit & funnel mapping
We review your account history, audiences, and landing pages to find the leverage points worth pulling first.
Performance Marketing·Tampa, FL
Tampa Paid Ads Agency · Profitable Google & Meta Campaigns for Tampa Bay
Google, Meta, LinkedIn, and TikTok campaigns for Tampa Bay brands. Built by senior media buyers from our Downtown Tampa office, optimized weekly, reported transparently.
Senior team based in Downtown Tampa · Serving Tampa & the surrounding metro
Tampa Paid Advertising
Built for the Tampa market — not a template.
Tampa Bay CPMs are dramatically lower than NYC or LA — which makes Florida one of the best paid media environments in the country if you know how to find the right audiences. The challenge is that most Tampa agencies treat paid ads like a set-and-forget operation, letting campaigns run on autopilot with the default settings. That's why most Tampa Bay ad accounts we audit have 30-60% waste: broad match keywords burning budget on irrelevant searches, Meta campaigns targeting lookalikes that are years out of date, and conversion tracking that's been broken since Apple's iOS updates.
Our Tampa team has managed millions in ad spend across Google, Meta, LinkedIn, and TikTok for Tampa Bay brands — home services, hospitality, healthcare, real estate, legal, and DTC. Every account gets weekly optimization from a senior media buyer (not a junior), monthly strategy calls, live Looker Studio dashboards, and creative rotation to avoid ad fatigue. We also handle Meta CAPI setup, server-side tracking, and conversion tracking repair — the technical work most Tampa agencies skip.
The problem
The hidden cost of bad ad management
Most accounts waste 30–60% of spend on poorly targeted clicks, weak creative, and untested funnels. We rebuild campaigns from the ground up with conversion-first thinking.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Creative-led testing
Static, video, UGC, and motion creative — produced in-house and tested systematically against winning frameworks.
Profit-driven scaling
Once unit economics work, we scale aggressively while protecting ROAS and keeping CAC in check.
Tampa Results
Numbers from real Tampa engagements.
Aggregated across the clients we currently run this program for in the Tampa metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- 6.1×
- Avg. Tampa blended ROAS
- −45%
- Avg. CPA reduction
- $12M+
- Tampa Bay ad spend managed
“We'd burned through two Tampa agencies before finding Merlino. First month they cut our Meta CPA by 52% just by fixing tracking. ROAS is now 7.4×.”
Jenna Rodriguez
Owner, Bayshore Pilates Studio
Tampa client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 5.2×
- Avg. blended ROAS
- −38%
- Cost per acquisition
- $50M+
- Ad spend managed
- Account audit and competitive teardown
- Pixel, conversion tracking, and CAPI setup
- Audience research and segmentation
- Ad creative production (static + video)
- Landing page optimization
- Weekly testing and bid optimization
- Multi-platform attribution dashboards
- Monthly strategy and review calls
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Audit & setup
Account audit, tracking, and creative brief.
- Week 22
Launch
Initial campaigns live with tested audiences and creative.
- Ongoing3
Optimize & scale
Weekly testing, creative refresh, and budget scaling.
Visit Us
Find our Tampa office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — Tampa
Tampa, FL office
- Phone(813) 328-5505
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
We work with Tampa Bay brands spending $5K+/month on paid media. Lower budgets rarely hit the math for senior management — we'll recommend starting with SEO or organic social instead.
Not in this city?
We run paid advertising from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your Tampa brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to Tampa.