Audit & strategy
We review your existing flows, list health, and revenue to identify the highest-leverage opportunities first.
Lifecycle Marketing·Tampa, FL
Tampa Email Marketing · Automated Revenue for Tampa Bay Brands
Klaviyo, HubSpot, and Mailchimp programs built for Tampa Bay brands. Welcome flows, abandoned cart, post-purchase, and weekly campaigns that turn lists into loyal customers.
Senior team based in Downtown Tampa · Serving Tampa & the surrounding metro
Tampa Email Marketing
Built for the Tampa market — not a template.
Most Tampa Bay brands collect emails religiously — at checkout, at events, through pop-ups — and then do almost nothing with them. Meanwhile, the top Tampa DTC brands are doing 30-40% of their total revenue through email alone. The gap between 'has a list' and 'monetizes a list' is usually a few automated flows and a consistent weekly cadence.
Our Tampa email team builds lifecycle programs for DTC brands, hospitality groups, healthcare practices, and professional services across Tampa Bay. Every engagement starts with a list audit, a revenue baseline, and a roadmap to hit 30%+ of revenue from email within six months. We build the core flows (welcome, browse abandonment, cart abandonment, post-purchase, win-back), design on-brand templates in Klaviyo or your ESP of choice, write every subject line and body, and run weekly campaigns. Reporting is transparent — revenue per recipient, revenue per send, and lifetime value attributable to email.
The problem
Most lists are wasted
Brands collect emails then forget them. We build flows that work 24/7 — welcome series, browse abandonment, post-purchase, win-back — turning your list into your highest-ROI channel.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Design & build
On-brand templates and segmented automation flows tailored to your customer journey.
Test & optimize
Subject lines, send times, and creative tested continuously to grow open rates and revenue per send.
Tampa Results
Numbers from real Tampa engagements.
Aggregated across the clients we currently run this program for in the Tampa metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- 31%
- Avg. Tampa revenue from email
- 46%
- Avg. Tampa open rate
- 7.9%
- Avg. CTR
“Email was 2% of our revenue. Six months with Merlino and it's 28%. We rebuilt the whole Klaviyo program and now the flows run themselves.”
Daniel Porter
Founder, Gulf Coast Coffee Roasters
Tampa client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 32%
- Avg. revenue from email
- 48%
- Avg. open rate
- 8.4%
- Avg. click rate
- List health and deliverability audit
- Segmentation strategy
- Welcome, abandoned cart, post-purchase, and win-back flows
- On-brand email templates (Figma + ESP)
- Weekly campaign calendar
- A/B testing and optimization
- Pop-ups and lead capture
- Monthly reporting and revenue attribution
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Audit
Account, list, and competitive review.
- Week 2–32
Build
Templates and core automation flows.
- Ongoing3
Send & test
Weekly campaigns and continuous optimization.
Visit Us
Find our Tampa office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — Tampa
Tampa, FL office
- Phone(813) 328-5505
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
Klaviyo for almost all DTC and e-commerce — especially if you're on Shopify. HubSpot for B2B. Mailchimp for smaller budgets or content-first brands. We audit your needs and recommend the right fit.
Not in this city?
We run email marketing from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your Tampa brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to Tampa.