Concept & script
We translate your brand and goals into shot lists, scripts, and storyboards before a single frame is captured.
Content Production·New York, NY
NYC Content Production · Photo, Video & Copy That Stop the Scroll
Cinematic photography, short-form video, UGC, and copywriting produced by an in-house NYC team shooting across Manhattan, Brooklyn, and the boroughs every week.
Senior team based in Upper East Side · Serving New York & the surrounding metro
New York Content Production
Built for the New York market — not a template.
Every NYC brand is fighting the same problem: algorithms reward original content, and stock photography actively hurts you. But producing enough original content to feed Instagram, TikTok, YouTube, your website, paid ads, and email — at NYC-grade quality — is a massive operational challenge for most marketing teams.
We solve that. Our Manhattan production team runs shoots every week for NYC brands: restaurants shooting plating content in the West Village, fashion labels shooting lookbooks in SoHo, fintech founders recording talking-head content in Midtown, healthcare practices capturing patient stories on the Upper East Side. Every project starts with a concept brief, storyboard or shot list, and a production plan locked 1-2 weeks before shoot day. We handle talent, locations, directing, lighting, sound, editing, color, music licensing, and multi-format delivery — so your team gets a clean library of assets ready to deploy.
The problem
Stock photos won't save you
Every algorithm rewards original content. We produce photo, video, and copy that's distinctly yours — so you stand out in feeds, search results, and ad auctions.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Production
Studio or on-location shoots with senior directors, photographers, and cinematographers.
Edit & deliver
Cut for every platform — long-form, vertical, square, motion graphics, captions, and more.
New York Results
Numbers from real New York engagements.
Aggregated across the clients we currently run this program for in the New York metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- 200+
- NYC productions delivered
- 4K
- Standard delivery format
- < 1 wk
- Avg. NYC post turnaround
“The quality of what Merlino produced for our NYC launch changed how we think about content. Our ad creative pipeline is now entirely theirs.”
Julia Park
Head of Brand, Park Row Coffee Co.
New York client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 500+
- Productions delivered
- 4K
- Standard delivery
- 1 wk
- Avg. turnaround
- Pre-production planning and scripting
- Studio and on-location photography
- Commercial and social video production
- UGC-style ad creative
- Motion graphics and animation
- Voiceover and sound design
- Multi-format edits (vertical, square, horizontal)
- Copywriting and captions
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Concept
Brief, mood boards, and script.
- Week 22
Production
Shoot day(s).
- Week 3–43
Post
Editing, color, sound, and delivery.
Visit Us
Find our New York office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — New York
New York, NY office
- Phone(212) 372-7752
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
Yes. Manhattan, Brooklyn, Queens, the Bronx, and Staten Island — plus out to Long Island, Westchester, and NJ for tri-state clients. We have location scouts, permit experience, and insurance for all five boroughs.
Not in this city?
We run content production from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your New York brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to New York.