Audit & repair
We audit GA4, GTM, ad platforms, and CRM to find tracking gaps and duplicate conversions.
Analytics & Insight·New York, NY
NYC Marketing Analytics · Clean Tracking & Attribution You Can Trust
GA4, server-side tagging, and Looker Studio dashboards for New York brands that need to know exactly what's working — and what to do next.
Senior team based in Upper East Side · Serving New York & the surrounding metro
New York Analytics & Reporting
Built for the New York market — not a template.
Every NYC brand we audit has broken analytics. Tracking gaps, duplicate conversions, attribution models that disagree with each other, dashboards nobody opens, and a general sense that the numbers don't quite match reality. In a market with NYC-level ad spend, that's a massive blind spot — it's like running a hedge fund without knowing your P&L.
Our Manhattan analytics team rebuilds measurement stacks from the ground up. We audit GA4, GTM, the ad platforms, and your CRM to find every tracking gap. We deploy server-side tagging and Conversion APIs so iOS privacy changes stop wrecking your data. We build unified Looker Studio dashboards that show the whole funnel in one view. And we run monthly insight calls where we translate the numbers into specific actions — not just 'your CTR is up 12%' but 'here's the creative you should double down on, and here's the audience you should kill.'
The problem
Bad data = bad decisions
Most accounts have broken tracking, double-counted conversions, and dashboards no one opens. We rebuild your measurement stack so the numbers match reality — and the insights drive action.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Build the stack
Server-side tracking, conversion APIs, and unified dashboards across every channel.
Insight & action
Monthly insight reports that translate data into clear next moves — not just charts.
New York Results
Numbers from real New York engagements.
Aggregated across the clients we currently run this program for in the New York metro. Your results will vary based on niche, starting point, and scope — these represent our averages.
- 100%
- Tracking accuracy target
- < 24 hr
- Dashboard refresh cycle
- 1
- Source of truth per brand
“We had three dashboards that never matched. Merlino rebuilt the whole stack and now every number ties back to revenue. I trust the data for the first time.”
Rachel Steinberg
Director of Growth, Stein Health Partners
New York client
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 100%
- Tracking accuracy
- <24 hr
- Dashboard refresh
- 1 source
- Of truth
- GA4 and GTM audit and rebuild
- Server-side tagging and CAPI
- Conversion tracking across all channels
- Looker Studio dashboards
- Attribution modeling
- Custom event tracking
- Monthly insight reports
- Team training and documentation
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Audit
Full measurement stack review.
- Week 2–32
Implement
Tracking, dashboards, and integrations.
- Ongoing3
Report
Monthly insights and quarterly reviews.
Visit Us
Find our New York office
Stop by, schedule a workshop, or just say hello. Our doors are open to local clients and partners.
Merlino Marketing — New York
New York, NY office
- Phone(212) 372-7752
- Hours
Mon – Fri · 9:00 AM – 6:00 PM
FAQ
Questions, answered
Yes — clean implementation with custom events, conversions, audiences, and attribution modeling mapped to your business. We include full documentation so your team can self-serve after handoff.
Not in this city?
We run analytics & reporting from every Merlino office.
Browse the same program in a different metro — same senior team, tailored to local market conditions.
Let's grow your New York brand.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step — tailored to New York.