Forensic technical audit
We crawl, log-analyze, and benchmark your site against Core Web Vitals, indexation, schema, and architecture — surfacing every blocker between you and page one.
Search Engine Optimization
Rank where your customers actually search.
Compounding organic growth through technical excellence, intent-led content, and authority building — engineered for measurable revenue, not vanity rankings.
The problem
Why most SEO underperforms
Generic keyword lists, thin content, and broken technical foundations leave traffic — and revenue — on the table. We've audited hundreds of sites and the pattern is clear: ranking is engineering, not luck.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Intent-mapped content strategy
We map keywords to buyer intent and search journey stage, then build topic clusters that earn rankings and convert readers into customers.
Authority and amplification
Strategic digital PR, link earning, and on-site optimization compound your domain authority month over month.
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- +247%
- Avg. organic traffic in 12 mo
- Top 3
- Avg. SERP position
- 5.2×
- Organic ROAS
- Comprehensive technical SEO audit (200+ checks)
- Keyword research and intent mapping
- Monthly content briefs and optimization
- On-page SEO and schema markup
- Link earning and digital PR campaigns
- Local SEO and Google Business Profile management
- Core Web Vitals and performance fixes
- Monthly performance dashboards
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Discovery & audit
Technical crawl, competitor analysis, baseline metrics.
- Week 22
Strategy & roadmap
Keyword universe, content calendar, and 90-day roadmap.
- Week 3+3
Execute & optimize
Content production, technical fixes, and link campaigns.
- Monthly4
Report & refine
Transparent dashboards and continuous optimization.
Serving United States
Local strategy. National reach.
From Manhattan boutiques to Austin SaaS startups, we tailor SEO strategy to your market — combining local search signals with national ranking power.
- New York
- Los Angeles
- Chicago
- Miami
- Austin
- Denver
Local Teams
SEO in your city
We deliver this program from every Merlino office, with on-the-ground senior teams who know the local market.
FAQ
Questions, answered
Most clients see ranking movement within 60–90 days and meaningful traffic lifts by month 6. SEO compounds: the work you do today pays off for years.
Ready to talk seo?
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map out a clear next step.