A boutique agency with enterprise firepower.
Since 2013, Merlino Marketing has helped over 200 ambitious brands grow with senior-led strategy, creative, and performance marketing. We blend the agility of a small team with the craftsmanship of the best agencies in the country.
Built for brands that want to win — for real.
Merlino Marketing was founded in 2013 with a simple frustration: most agencies sell deliverables, not outcomes. Decks pile up, dashboards stay flat, and the brands footing the bill never actually grow.
We built the agency we wished existed — one where senior strategists run every account from day one, every campaign ladders to a revenue number, and every dollar of spend is explained in plain English. No mystery KPIs. No farmed-out work. No hiding behind jargon when things aren't working.
A decade later, we're a tight team across two coasts, serving brands in hospitality, healthcare, fintech, real estate, DTC, and B2B SaaS. We've managed $50M+ in ad spend, launched 200+ brands, and kept 98% of our clients year over year — because the work works.
- 200+
- Brands launched
- $50M+
- Revenue generated
- 12 yrs
- Industry experience
- 98%
- Client retention
Six principles that shape every engagement
They're posted in both offices — and they're how we make decisions when no one's watching.
Outcomes over outputs
We measure success in revenue, leads, and retention — not impressions or deliverables. Every campaign ladders to a number that matters.
Radical transparency
Live dashboards, monthly reviews, and zero black boxes. You always know what's working, what isn't, and exactly where every dollar went.
Strategy before tactics
We refuse to ship work without a clear thesis behind it. Positioning, audience, and message come first — channels and creative follow.
Craft as a competitive edge
Modern audiences can smell average instantly. We obsess over the details — copy, design, code, timing — because craft is what cuts through.
Senior-only execution
Every account is led by people who've actually run successful campaigns. No junior hand-offs, no off-shore farming, no learning on your dime.
Built to compound
We invest in foundations — tracking, content, brand — that pay off for years. Quick wins are nice; durable growth is the goal.
A decade of compounding work
- 2013
Founded in New York
Started as a two-person studio on the Upper East Side, helping NYC restaurants grow with smarter local SEO.
- 2016
First $1M in client revenue
Expanded into paid media and creative production, crossing the first major revenue milestone for our clients.
- 2019
Senior-only team model
Locked in our hiring philosophy: every team member is a senior strategist with 5+ years of in-the-trenches experience.
- 2022
Tampa office opens
Launched our second office in downtown Tampa to serve the booming Florida market and the broader Southeast.
- Today
200+ brands, $50M+ managed
Serving ambitious brands across hospitality, fintech, healthcare, real estate, DTC, and B2B SaaS — coast to coast.
Two offices. One team.
We're a tight-knit team across the East Coast — collaborating daily and meeting clients in person whenever the work calls for it.
954 Lexington Ave #1040, New York, NY 10021
From our Upper East Side studio, we help NYC brands grow with strategy, design, and performance marketing built around the city's pace.
Visit New York
401 E Jackson St Suite 2340, Tampa, FL 33602
From the heart of Downtown Tampa, we partner with Bay Area brands on strategy, design, and performance marketing that delivers measurable growth.
Visit TampaReady to build something worth talking about?
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map a clear next step.