Audit & strategy
We review your existing flows, list health, and revenue to identify the highest-leverage opportunities first.
Automated email journeys that nurture cold leads, recover abandoned carts, and turn one-time buyers into loyal repeat customers — on autopilot.
The problem
Brands collect emails then forget them. We build flows that work 24/7 — welcome series, browse abandonment, post-purchase, win-back — turning your list into your highest-ROI channel.
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
We review your existing flows, list health, and revenue to identify the highest-leverage opportunities first.
On-brand templates and segmented automation flows tailored to your customer journey.
Subject lines, send times, and creative tested continuously to grow open rates and revenue per send.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
A clear, predictable path forward — so you always know what's happening, and why.
Account, list, and competitive review.
Templates and core automation flows.
Weekly campaigns and continuous optimization.
We work with U.S. brands of every shape — from local hospitality groups to national e-commerce — tailoring email tone, timing, and offers to each market.
We deliver this program from every Merlino office, with on-the-ground senior teams who know the local market.
Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Customer.io, and Iterable. We'll recommend the right one if you don't have an ESP yet.
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map out a clear next step.