Audit & funnel mapping
We review your account history, audiences, and landing pages to find the leverage points worth pulling first.
Performance Marketing
Profitable paid traffic — at scale.
High-converting campaigns across Google, Meta, LinkedIn, and TikTok. Built by senior media buyers, optimized weekly, and reported with full transparency.
The problem
The hidden cost of bad ad management
Most accounts waste 30–60% of spend on poorly targeted clicks, weak creative, and untested funnels. We rebuild campaigns from the ground up with conversion-first thinking.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Creative-led testing
Static, video, UGC, and motion creative — produced in-house and tested systematically against winning frameworks.
Profit-driven scaling
Once unit economics work, we scale aggressively while protecting ROAS and keeping CAC in check.
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 5.2×
- Avg. blended ROAS
- −38%
- Cost per acquisition
- $50M+
- Ad spend managed
- Account audit and competitive teardown
- Pixel, conversion tracking, and CAPI setup
- Audience research and segmentation
- Ad creative production (static + video)
- Landing page optimization
- Weekly testing and bid optimization
- Multi-platform attribution dashboards
- Monthly strategy and review calls
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Audit & setup
Account audit, tracking, and creative brief.
- Week 22
Launch
Initial campaigns live with tested audiences and creative.
- Ongoing3
Optimize & scale
Weekly testing, creative refresh, and budget scaling.
Serving United States
Local strategy. National reach.
We run ads for brands across the U.S. — from local service businesses targeting one ZIP code to national e-commerce campaigns spanning 50 states.
- New York
- Los Angeles
- Chicago
- Miami
- Austin
- Denver
Local Teams
Paid Advertising in your city
We deliver this program from every Merlino office, with on-the-ground senior teams who know the local market.
FAQ
Questions, answered
We typically work with brands spending $5K+/month in ads. Below that, we recommend starting with our SEO or organic social services.
Ready to talk paid advertising?
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map out a clear next step.