Concept & script
We translate your brand and goals into shot lists, scripts, and storyboards before a single frame is captured.
Content Production
Stories that look as good as they sell.
Cinematic photography, scroll-stopping video, and copy that earns its place. An in-house production team that turns your brand into content people actually want to watch.
The problem
Stock photos won't save you
Every algorithm rewards original content. We produce photo, video, and copy that's distinctly yours — so you stand out in feeds, search results, and ad auctions.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Production
Studio or on-location shoots with senior directors, photographers, and cinematographers.
Edit & deliver
Cut for every platform — long-form, vertical, square, motion graphics, captions, and more.
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 500+
- Productions delivered
- 4K
- Standard delivery
- 1 wk
- Avg. turnaround
- Pre-production planning and scripting
- Studio and on-location photography
- Commercial and social video production
- UGC-style ad creative
- Motion graphics and animation
- Voiceover and sound design
- Multi-format edits (vertical, square, horizontal)
- Copywriting and captions
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Concept
Brief, mood boards, and script.
- Week 22
Production
Shoot day(s).
- Week 3–43
Post
Editing, color, sound, and delivery.
Serving United States
Local strategy. National reach.
We shoot on location across the U.S. — from Brooklyn lofts to LA studios to Miami beaches — or remotely with our network of vetted creators.
- New York
- Los Angeles
- Chicago
- Miami
- Austin
- Denver
Local Teams
Content Production in your city
We deliver this program from every Merlino office, with on-the-ground senior teams who know the local market.
FAQ
Questions, answered
Both. We have studio partners across the country and travel for on-location shoots when the story calls for it.
Ready to talk content production?
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map out a clear next step.