Audit & repair
We audit GA4, GTM, ad platforms, and CRM to find tracking gaps and duplicate conversions.
Analytics & Insight
See exactly what's working — finally.
Clean tracking, smart attribution, and dashboards your whole team actually uses. Stop guessing and start making decisions backed by data you can trust.
The problem
Bad data = bad decisions
Most accounts have broken tracking, double-counted conversions, and dashboards no one opens. We rebuild your measurement stack so the numbers match reality — and the insights drive action.
Our approach
A proven, three-part method
No guesswork. Every engagement follows a structured playbook refined over a decade of real client work.
Build the stack
Server-side tracking, conversion APIs, and unified dashboards across every channel.
Insight & action
Monthly insight reports that translate data into clear next moves — not just charts.
What you get
Everything you need, nothing you don't.
Every engagement includes the following deliverables — each one mapped to clear outcomes and reported on monthly.
- 100%
- Tracking accuracy
- <24 hr
- Dashboard refresh
- 1 source
- Of truth
- GA4 and GTM audit and rebuild
- Server-side tagging and CAPI
- Conversion tracking across all channels
- Looker Studio dashboards
- Attribution modeling
- Custom event tracking
- Monthly insight reports
- Team training and documentation
The process
From kickoff to results
A clear, predictable path forward — so you always know what's happening, and why.
- Week 11
Audit
Full measurement stack review.
- Week 2–32
Implement
Tracking, dashboards, and integrations.
- Ongoing3
Report
Monthly insights and quarterly reviews.
Serving United States
Local strategy. National reach.
We measure what matters for U.S. brands of every size — from local service businesses tracking phone calls to national DTC brands modeling LTV.
- New York
- Los Angeles
- Chicago
- Miami
- Austin
- Denver
Local Teams
Analytics & Reporting in your city
We deliver this program from every Merlino office, with on-the-ground senior teams who know the local market.
FAQ
Questions, answered
Yes — clean implementation with custom events, conversions, and audiences mapped to your business model.
Ready to talk analytics & reporting?
Book a free 30-minute strategy call. We'll review your goals, audit what's in place, and map out a clear next step.